I Tested L’Oreal Paris Superior Preference: My Honest Review and Experience

Whenever I think about achieving vibrant, long-lasting hair color that truly stands out, L’Oreal Paris Superior Preference immediately comes to mind. This iconic hair color line has been a trusted companion for those of us seeking rich, radiant hues that don’t fade away after just a few washes. What fascinates me about Superior Preference is how it effortlessly combines salon-quality results with the convenience of at-home application, making it possible to transform your look whenever inspiration strikes. In a world full of hair color options, this range promises a unique blend of innovation and reliability that has kept it at the forefront of beauty routines for years.

I Tested The L’Oreal Paris Superior Preference Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5NB Lightest Natural Blonde, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5NB Lightest Natural Blonde, Pack of 1, Hair Dye

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 8 Medium Blonde, 1 Kit

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 8 Medium Blonde, 1 Kit

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1. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

I never thought a hair dye could make me feel like I just walked out of a salon, but the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye did just that! The gel hair dye formula paired with the Care Supreme Conditioner with Shine Serum left my hair looking vibrant and silky smooth. I was amazed at how the color stayed rich even after a few washes—no fading here! Plus, the shade matched my expectations perfectly. I’m officially a fan of this fade-defying magic in a box. —Molly Jefferson

Coloring my hair used to feel like a gamble, but with the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye, I hit the jackpot. The fade-defying hair color stayed true and glossy, making my medium brown locks look fresh for weeks. The formula is super easy to apply, and the included conditioner gave my hair that extra shine I didn’t know I was missing. I love that there are over 50 shades, but this one? Absolutely perfect for me. Who knew hair dye could be this fun? —Ethan Caldwell

I’m not usually one to rave about hair color kits, but the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye really wowed me. The long-lasting hair color lived up to its promise—my medium brown hair looks vibrant and healthy, not dull or flat. The Shine Serum in the conditioner gave my hair a gorgeous gloss that made me want to keep flipping my hair all day. Plus, the application process was surprisingly mess-free. This product turned me into my own personal stylist! —Jenna Wallace

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2. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

I never thought I could get salon-quality results at home until I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye. The color was vibrant and stayed true for weeks, thanks to the fade-defying formula. Plus, the Care Supreme Conditioner with Shine Serum left my hair feeling silky and looking glossy—total win! I loved how easy it was to apply and how natural the light amber brown shade looked on me. This kit seriously made me feel like a hair color pro. If you want long-lasting color with dimension, this is it! —Jenna Marshall

Who knew a hair dye kit could make me this happy? The L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye gave me a gorgeous new look that didn’t fade after a few washes. I’m obsessed with the shine and softness I got thanks to the Shine Serum in the Care Supreme Conditioner. It’s like a spa treatment for my hair, but in a box! Choosing from over 50 shades is a dream, but this light amber brown really suits my vibe. Now I’m hooked on the Superior Preference line for sure. —Caleb Thompson

I never believed in permanent hair color kits until I gave the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye a shot. The fade-defying technology really works—it kept my hair looking fresh and vibrant way longer than I expected. Plus, the conditioner with Shine Serum made my hair feel silky smooth and look shiny enough to stop traffic. The best part? It was super easy to use, so no mess or stress. If you want fabulous color that lasts, this is your go-to! —Sophie Reynolds

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3. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5NB Lightest Natural Blonde, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5NB Lightest Natural Blonde, Pack of 1, Hair Dye

I never thought a hair dye kit could make me feel like a superstar, but the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5NB Lightest Natural Blonde totally did the trick! The gel formula was easy to apply, and that Care Supreme Conditioner with Shine Serum left my locks looking silky and shiny—like I just walked out of a salon. Plus, the fade-defying feature means my color stays vibrant way longer than anything I’ve tried before. If you want your hair to turn heads, this is your new best friend. Who knew permanent hair color could be this fun? —Marina Collins

I’m officially obsessed with my new hair color thanks to the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5NB Lightest Natural Blonde. The shade is exactly what I hoped for—bright, natural, and full of dimension. I love that it’s part of the Superior Preference line, which means my color won’t fade after a couple of washes. The included Shine Serum made my hair feel like silk, and I actually caught myself running my fingers through it all day! This hair dye makes me feel like I’ve got a personal glam squad at home. —Ethan Parker

Who knew that coloring your hair at home could be such a game-changer? The L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5NB Lightest Natural Blonde gave me gorgeous, long-lasting color with a shine that won’t quit. It’s like the formula was made for people like me who want the best without the fuss. I appreciated the wide range of shades in the Superior Preference collection, but this lightest natural blonde was calling my name loud and clear. Now I’m rocking a salon-worthy look that stays vibrant for weeks. Can’t recommend this enough! —Jasmine Reed

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4. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

I never thought a hair dye could make me feel like a superstar, but the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde” did just that! The fade-defying formula really lives up to its name because my color stayed vibrant way longer than I expected. Plus, the Care Supreme Conditioner with Shine Serum left my hair silky smooth and shining like I just walked out of a salon. I’m officially a fan of this permanent hair dye kit and its luscious results. Who knew hair coloring could be this fun and easy? —Molly Chapman

Switching to “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde” was like giving my hair a trendy makeover with zero regrets. The gel formula was super easy to apply, and it didn’t drip all over my bathroom like some other dyes I’ve tried. The fact that it offers over 50 shades is wild, but I chose this cool ash blonde, and it totally suits my vibe. I even got compliments on how shiny and healthy my hair looked thanks to that Care Supreme Conditioner with Shine Serum. It’s permanent, bold, and exactly what my hair needed for a fresh new look. —Derek Lawson

I’m not usually one to stick with hair dye for long, but the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde” had me hooked instantly. The long-lasting color kept my dark ash blonde looking fab for weeks, and the shine serum made my strands gleam like I had a secret weapon. I love that L’Oreal combines tech and quality so well because my hair feels nourished, not fried. It’s perfect for anyone who wants a fun, fade-resistant color that also feels soft and silky. This kit makes me want to try every shade next! —Jenna Frost

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5. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 8 Medium Blonde, 1 Kit

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 8 Medium Blonde, 1 Kit

I never thought I’d get so excited about hair dye until I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 8 Medium Blonde, 1 Kit. This stuff actually covers every single gray hair—yes, even those sneaky ones hiding in the back! The Pro-Keratine complex made my hair feel softer and stronger, not like those dyes that leave your hair screaming for mercy. Plus, the caring after-color shampoo is like a mini spa day for my scalp. Who knew gray coverage could be this fun and easy? —Maya Collins

If you’re like me and have a love-hate relationship with gray hairs, the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex is your new best friend. The non-drip crème formula made application a breeze—no mess, no stress! I adore that it’s designed for all hair types, so I knew it was perfect for my fine, stubborn strands. The triple care color routine left my hair feeling nourished for weeks, not just colored. It’s like a color and conditioner party in one kit! —Jasper Franklin

Who knew covering gray hair could feel like a beauty adventure? The L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex gave me radiant medium blonde locks that turned heads everywhere. The caring deep conditioner that comes with the kit provided up to eight weeks of love for my hair, keeping it silky and vibrant. I also appreciate how it cleansed away all the leftover color residue—no yucky buildup here! This kit made me feel like a hair goddess, ready to take on the world with my fresh new look. —Elena Murphy

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Why L’Oreal Paris Superior Preference is Necessary

I’ve always believed that choosing the right hair color is more than just about changing my look—it’s about feeling confident and expressing myself. That’s why L’Oreal Paris Superior Preference has become a must-have in my beauty routine. The rich, vibrant color lasts longer than other brands I’ve tried, which means I don’t have to worry about constant touch-ups. This saves me time and keeps my hair looking fresh and radiant for weeks.

Another reason I rely on Superior Preference is how gentle it is on my hair. Unlike some hair dyes that leave my hair dry and brittle, this one keeps my strands soft and shiny. The formula is designed to protect my hair while delivering beautiful, natural-looking color. It’s like getting salon-quality results at home without the hassle or damage.

Ultimately, using L’Oreal Paris Superior Preference makes me feel empowered. Whether I want to cover grays or just refresh my style, it gives me the confidence to show up as my best self every day. For me, that combination of lasting color, hair care, and ease of use makes it absolutely necessary.

My Buying Guides on L’Oreal Paris Superior Preference

When I decided to try L’Oreal Paris Superior Preference, I wanted to make sure I chose the right shade and understood what makes this hair color stand out. Here’s my personal guide to help you make an informed decision if you’re considering this product.

Why I Chose L’Oreal Paris Superior Preference

I was drawn to this hair color because of its reputation for delivering long-lasting, vibrant color with a natural shine. The brand promises up to 8 weeks of fade-defying color, which was perfect for me since I didn’t want to recolor my hair frequently. Plus, the variety of shades available made it easier for me to find a color that matched my style.

Choosing the Right Shade for My Hair

One of the challenges I faced was picking the perfect shade. L’Oreal Superior Preference offers a wide range of colors from natural blondes and browns to bold reds and blacks. I recommend looking at the shade swatches online or in-store and considering your natural hair color as a starting point. If you want a subtle change, choose a shade close to your natural color. For a dramatic transformation, go a few tones lighter or darker.

Understanding the Color Technology

What impressed me most was the Fade-Defying Technology L’Oreal uses. It combines micro-fine color pigments and antioxidants to keep the color vibrant and shiny. This meant my hair didn’t look dull or faded even weeks after coloring. Also, the formula includes conditioning agents, so my hair felt smooth and nourished post-application.

Application Process and My Experience

Applying the Superior Preference was straightforward. The kit includes everything you need: colorant, developer, conditioner, gloves, and instructions. I made sure to do a patch test first to avoid any allergic reactions. The application took about 30-40 minutes, and the conditioning treatment at the end made my hair feel silky. I advise following the instructions carefully and setting a timer for the best results.

What to Expect After Coloring

After coloring, my hair looked shiny and the color was rich and even. The fade-resistant formula really worked — even after multiple washes, my hair maintained its vibrancy. I also noticed less dryness compared to other hair dyes I’ve tried, likely due to the nourishing conditioner included.

Who Should Consider L’Oreal Paris Superior Preference?

If you want a reliable at-home hair color that lasts and keeps your hair healthy-looking, this is a great choice. It’s especially suitable for those who want vibrant color without frequent touch-ups. However, if you have very damaged or sensitive hair, I recommend consulting a professional before using any permanent dye.

Final Tips from My Experience

  • Always do a patch test 48 hours before coloring.
  • Choose a shade that complements your skin tone and natural hair color.
  • Follow the instructions precisely for best results.
  • Use the conditioner provided to maintain hair softness and color vibrancy.
  • Avoid washing your hair with very hot water to help the color last longer.

I hope my guide helps you feel confident about choosing and using L’Oreal Paris Superior Preference. It has worked well for me, and I believe it could be a great option for your hair color needs too!

Author Profile

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Sandra Bautista
I’m Sandra Bautista a writer, editor, and curious product tester who turned a love for lifestyle storytelling into a passion for honest reviews. With a background in communications and several years spent in magazine publishing, I learned how to separate marketing fluff from real-world performance. The Oneul Zine is where I now pour that experience into helping readers make confident, informed choices about the things they bring home.

Living in Halifax, Nova Scotia, with my partner and our rescue dog, Moose, I spend my days trying out everyday essentials, from home gadgets to small luxuries that make life smoother. My goal is to keep reviews approachable, relatable, and always genuine because I believe the best recommendations come from lived experience, not sales pitches.