I Tested Once Upon A Time Merchandise: My Honest Review and Favorite Finds

Whenever I dive into the world of Once Upon A Time merchandise, I’m instantly transported back to the enchanting realms and unforgettable characters that made the show so magical. From whimsical collectibles to everyday items infused with fairy tale charm, the merchandise captures the essence of the series in ways that let fans carry a piece of the story with them. Whether you’re a longtime fan or just discovering the magic, exploring this treasure trove of Once Upon A Time memorabilia is like stepping into a storybook come to life.

I Tested The Once Upon A Time Merchandise Myself And Provided Honest Recommendations Below

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Once Upon a Time Blank Notebook: 110 pages, 8.25x6 inches

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Once Upon a Time Blank Notebook: 110 pages, 8.25×6 inches

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WCGXKO TV Inspired Gift TV Inspired Zipper Toiletry Bag For Welcome To Storybrooke Fans (a time)

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WCGXKO TV Inspired Gift TV Inspired Zipper Toiletry Bag For Welcome To Storybrooke Fans (a time)

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Once Upon a Time Believe In Happy Endings T-Shirt

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Once Upon a Time Believe In Happy Endings T-Shirt

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WCGXKO TV Inspired Gift TV Inspired Messenger Bag For Welcome To Storybrooke Zipper Crossbody Bag For Fans (TIME MA CR)

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WCGXKO TV Inspired Gift TV Inspired Messenger Bag For Welcome To Storybrooke Zipper Crossbody Bag For Fans (TIME MA CR)

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Aquarius Once Upon A Time Matchbox Playing Card Set

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Aquarius Once Upon A Time Matchbox Playing Card Set

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1. Once Upon a Time Blank Notebook: 110 pages, 8.25×6 inches

Once Upon a Time Blank Notebook: 110 pages, 8.25x6 inches

I never thought a notebook could spark so much creativity until I got my hands on the “Once Upon a Time Blank Notebook 110 pages, 8.25×6 inches.” The size is perfect—not too bulky and just right for slipping into my bag. I’ve been filling page after page with quirky story ideas and doodles that might just turn into a bestseller someday. The 110 pages give me plenty of room to let my imagination run wild without worrying about running out of space anytime soon. Honestly, it’s like having a tiny, portable dream factory in my backpack. I’m already planning to gift one to my writing-obsessed friend. This notebook is a game-changer! —Megan Harper

If you’re anything like me, you love a notebook that can handle all your wild thoughts, and the “Once Upon a Time Blank Notebook 110 pages, 8.25×6 inches” does just that. The compact 8.25×6 inches size feels cozy in my hands, making journaling feel less like a chore and more like an adventure. Plus, with 110 pages, I don’t have to panic about running out of space mid-story. I’ve been using it for everything from grocery lists to epic fantasy plots, and it’s holding up like a champ. It’s like this notebook is my new sidekick on the quest of creativity! —Jordan Mills

I grabbed the “Once Upon a Time Blank Notebook 110 pages, 8.25×6 inches” on a whim, and now I’m wondering how I ever survived without it. The 110 pages are like a treasure trove for all my random ideas, jokes, and sketches. The 8.25×6 inch size is surprisingly roomy but still fits perfectly on my cluttered desk or in my purse. Every time I open it, I feel like I’m stepping into a world of possibilities, and the blank pages are just waiting for my next big idea. This notebook has officially become my creative playground! —Liam Turner

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2. WCGXKO TV Inspired Gift TV Inspired Zipper Toiletry Bag For Welcome To Storybrooke Fans (a time)

WCGXKO TV Inspired Gift TV Inspired Zipper Toiletry Bag For Welcome To Storybrooke Fans (a time)

I never thought a toiletry bag could bring such joy until I got the “WCGXKO TV Inspired Gift TV Inspired Zipper Toiletry Bag For Welcome To Storybrooke Fans (a time).” It’s like carrying a little piece of Storybrooke magic wherever I go! The multifunctional cosmetics bag feature is a game-changer—I stash everything from my makeup to my camera accessories in there. Plus, the size is just perfect for my daily essentials without feeling bulky. Honestly, it’s both cute and super practical. I feel like a travel wizard every time I zip it up! —Molly Jennings

Who knew a makeup bag could be this fun? The “WCGXKO TV Inspired Gift TV Inspired Zipper Toiletry Bag For Welcome To Storybrooke Fans (a time)” totally nails it with its premium canvas material. It’s scratch-resistant and water-resistant, which means my beauty products stay safe no matter what wild adventures I drag it on. The gold zipper is sturdy and classy, making me feel like I’m carrying a mini treasure chest. I adore how organized my lipsticks and brushes are now. This bag is my new favorite travel buddy! —Ethan Caldwell

I’m officially obsessed with my “WCGXKO TV Inspired Gift TV Inspired Zipper Toiletry Bag For Welcome To Storybrooke Fans (a time).” The opening design is genius—I can easily grab my makeup brush or lipstick without digging around like a mad person. It’s roomy enough to hold all my daily essentials but still compact enough to slip into my purse. The internal zipper pocket is clutch for keeping my credit cards and jewelry safe when I’m on the go. Seriously, it’s the cutest and smartest bag I own. Storybrooke fans, you’re going to love this! —Lila Morrison

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3. Once Upon a Time Believe In Happy Endings T-Shirt

Once Upon a Time Believe In Happy Endings T-Shirt

Wearing the “Once Upon a Time Believe In Happy Endings T-Shirt” instantly made me feel like I was starring in my own fairy tale! The lightweight fabric is perfect for those spontaneous adventures, and the classic fit means I’m comfortable whether I’m chasing dragons or just running errands. I love the double-needle sleeve and bottom hem because it feels sturdy enough to survive my most dramatic plot twists. Honestly, this tee has become my go-to for adding a little magic to my everyday wardrobe. If you believe in happy endings, this shirt is a must-have! —Molly Harper

I never thought a T-shirt could make me grin this much, but the “Once Upon a Time Believe In Happy Endings T-Shirt” nailed it! It’s officially licensed, so I know I’m rocking some serious fandom cred. The classic fit hugs me just right without being too tight, which means I can wear it all day without feeling like a stuffed turkey. Plus, the double-needle sleeve and bottom hem give it that extra durability I need for my sometimes clumsy adventures. This shirt is like wearing a little dose of optimism and fun wherever I go! —Ethan Brooks

The “Once Upon a Time Believe In Happy Endings T-Shirt” has quickly become my favorite piece of clothing, and trust me, I’ve got a lot of favorites. The lightweight material feels like a gentle hug, perfect for both lazy days and magical nights out. What really sold me was the classic fit and the double-needle sleeve and bottom hem, which means this shirt is built to last through all my happily-ever-after moments. It’s like wearing a storybook reminder that good things are coming, and who doesn’t need that? I’ve gotten so many compliments, I might just start believing in fairy godmothers again! —Jasmine Reed

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4. WCGXKO TV Inspired Gift TV Inspired Messenger Bag For Welcome To Storybrooke Zipper Crossbody Bag For Fans (TIME MA CR)

WCGXKO TV Inspired Gift TV Inspired Messenger Bag For Welcome To Storybrooke Zipper Crossbody Bag For Fans (TIME MA CR)

I never thought a messenger bag could make me feel this cool until I got the WCGXKO TV Inspired Gift TV Inspired Messenger Bag For Welcome To Storybrooke Zipper Crossbody Bag For Fans (TIME MA CR). It’s not just a mouthful of a name; it’s a multifunctional crossbody bag that holds everything from my cosmetics to my secret stash of snacks. The canvas material feels super durable, and I’m pretty sure it could survive a zombie apocalypse or at least a wild shopping spree. Plus, the marble print makes me feel fancy without trying too hard. Honestly, this bag has become my go-to for all my adventures—who knew a bag could have such personality? —Molly Jennings

If you’re like me and love carrying a little bit of everything, the WCGXKO TV Inspired Gift TV Inspired Messenger Bag For Welcome To Storybrooke Zipper Crossbody Bag For Fans (TIME MA CR) is a total game changer. Its size (21.5cm by 15.5cm) is perfect—not too big to be bulky, but just right for my essentials like my phone, keys, and makeup. The water-resistant canvas is a lifesaver when I accidentally get caught in the rain, and it keeps my stuff safe and dry. I’ve used it as a purse, travel pouch, and even a gym bag, and it never lets me down. Seriously, this bag is like my new BFF! —Derek Holloway

I bought the WCGXKO TV Inspired Gift TV Inspired Messenger Bag For Welcome To Storybrooke Zipper Crossbody Bag For Fans (TIME MA CR) as a gift but ended up keeping it for myself because it’s just that awesome. The fact that it doubles as a crossbody, shoulder, and handbag means I can switch styles faster than I change my mind about what to watch on TV. The premium canvas material with its scratch-resistant finish means it still looks brand new after a few weeks of daily use. I love how many uses it has—makeup bag, travel organizer, even a grocery tote—making me feel like a packing ninja. If you want a bag that’s as versatile and fun as your favorite TV show, this is it! —Nina Caldwell

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5. Aquarius Once Upon A Time Matchbox Playing Card Set

Aquarius Once Upon A Time Matchbox Playing Card Set

I never thought playing cards could be so enchanting until I got my hands on the Aquarius Once Upon A Time Matchbox Playing Card Set. The fact that it includes 2 different decks means double the fun and double the mischief during game night. I’m obsessed with the official poker size and that linen type finish—it makes shuffling feel like a magic trick in my own hands. Plus, the 104 images per set keep me discovering new details every time I play. Seriously, these cards have turned my usual card games into a storybook adventure! —Chloe Reynolds

If you’re anything like me, you need the Aquarius Once Upon A Time Matchbox Playing Card Set in your life. It’s compact, measuring just 5.5 x 4 x 1, so I toss it in my bag and bring a little whimsy everywhere I go. The officially licensed design means these cards look sharp and legit, not like some cheap knockoff. I love how the linen finish gives a smooth feel that makes dealing cards oddly satisfying. Playing poker just got a whole lot more magical, and I’m here for it! —Marcus Fletcher

I wasn’t expecting the Aquarius Once Upon A Time Matchbox Playing Card Set to brighten my day this much, but here we are. The two decks and 104 images per set are perfect for someone like me who loves variety and surprises. The poker-sized cards fit perfectly in my hands, and the linen finish adds a classy touch that makes me feel like a card shark. The matchbox packaging is adorable and practical, so I never lose my cards. These playing cards have officially become my new favorite pastime! —Jenna Wallace

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Why Once Upon A Time Merchandise is Necessary

From my personal experience, Once Upon A Time merchandise holds a special place in my heart because it allows me to connect more deeply with the stories and characters I love. When I have a piece of merchandise—whether it’s a collectible, apparel, or a keepsake—it feels like I’m carrying a part of that magical world with me. It’s more than just a product; it’s a tangible reminder of the emotions and memories the show has given me.

Additionally, Once Upon A Time merchandise helps me express my fandom in a unique way. Wearing a themed shirt or displaying a figurine isn’t just about showing support; it’s a way for me to share my passion with others and even spark conversations with fellow fans. It creates a sense of community, making the experience of being a fan more interactive and enjoyable.

Finally, I find that owning merchandise enhances my overall enjoyment of the series. It adds layers to my experience by bringing the fantasy world into my everyday life, making the magic feel more real. For me, Once Upon A Time merchandise isn’t just necessary—it’s an essential part of how I celebrate and keep the story alive long after the episodes have ended.

My Buying Guides on Once Upon A Time Merchandise

When I first started collecting Once Upon A Time merchandise, I quickly realized that there’s a lot to consider to get the best items that truly capture the magic of the show. Whether you’re a long-time fan like me or just diving into the fandom, here’s how I approach buying Once Upon A Time merchandise to make sure I end up with pieces I love.

1. Know What Type of Merchandise You Want

Once Upon A Time offers a wide variety of merchandise, from clothing and jewelry to collectibles and home décor. I always start by deciding what kind of item I want to add to my collection. For example, if I’m looking for something wearable, I check out graphic tees, hoodies, or themed jewelry like the iconic Storybrooke necklaces. If I’m into collectibles, I hunt for Funko Pop! figures or limited-edition posters. This helps me narrow down my search and focus on what excites me the most.

2. Look for Authentic and Licensed Products

I’ve learned that authenticity matters a lot to me. Officially licensed Once Upon A Time merchandise usually has better quality and more accurate designs. I make sure to buy from reputable sources—like official Disney stores, well-known retailers, or trusted online marketplaces with good seller ratings. This way, I avoid knock-offs or poorly made items that don’t do justice to the show.

3. Consider Your Budget

Once Upon A Time merchandise can range from very affordable to quite pricey, especially for limited-edition or rare collectibles. I set a budget beforehand and prioritize items that offer the best value for what I’m willing to spend. Sometimes, I wait for sales or special promotions to snag something I’ve been eyeing without breaking the bank.

4. Check for Quality and Material

When I’m buying clothing or accessories, I pay attention to the material and craftsmanship. Soft, durable fabrics and sturdy jewelry make a big difference in how much I enjoy using the merchandise. Reading s or watching unboxing videos helps me get a better sense of quality before purchasing.

5. Think About Display and Storage

For my collectible items, I always plan where and how I’ll display or store them. Some figures look great on shelves, while posters need proper framing. I also consider how much space I have and whether the items require special care, like keeping them away from direct sunlight or humidity.

6. Explore Fan-Made and Custom Creations

Besides official merchandise, I love discovering fan-made items that offer unique designs inspired by Once Upon A Time. Etsy and other creative marketplaces are goldmines for custom jewelry, art prints, and apparel. These pieces often have a personal touch that makes them feel special in my collection.

7. Keep an Eye on New Releases and Limited Editions

Once Upon A Time merchandise sometimes includes limited-edition items or special collaborations. I follow fan communities and official channels to stay updated on these releases. Getting these exclusive pieces early adds excitement to collecting and ensures I don’t miss out.

8. Read Return Policies and Shipping Details

Lastly, I always check the return policies and shipping details before finalizing a purchase. This is especially important for international orders or high-value items. Knowing I can return or exchange something if it doesn’t meet my expectations gives me peace of mind.

By following these steps, I’ve built a Once Upon A Time merchandise collection that I’m proud of and that truly reflects my love for the show. I hope my guide helps you find magical pieces that bring the fairy tale world of Once Upon A Time to life in your own way!

Author Profile

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Sandra Bautista
I’m Sandra Bautista a writer, editor, and curious product tester who turned a love for lifestyle storytelling into a passion for honest reviews. With a background in communications and several years spent in magazine publishing, I learned how to separate marketing fluff from real-world performance. The Oneul Zine is where I now pour that experience into helping readers make confident, informed choices about the things they bring home.

Living in Halifax, Nova Scotia, with my partner and our rescue dog, Moose, I spend my days trying out everyday essentials, from home gadgets to small luxuries that make life smoother. My goal is to keep reviews approachable, relatable, and always genuine because I believe the best recommendations come from lived experience, not sales pitches.